Assisi Pet Care acquires pet treats manufacturer

LEICESTERSHIRE, ENGLAND – Assisi Pet Care announced in early July the acquisition of Pet Munchies Holdings Ltd., maker of premium natural treats for dogs and cats. Financial details of the acquisition were not disclosed.

Founded in 2008 by Suzanne Rothman, Pet Munchies is one of the UK’s leading treat brands and has won numerous awards for its innovative treat products.

“It has been a great and rewarding journey to grow Pet Munchies into a leading treats brand in the UK and we have made many pet owner friends along the way,” Rothman said. “We are now excited about our new chapter with Assisi Pet Care. The opportunity will provide access to many more pet owners and the ability to expand our markets. I want to thank everyone who has supported us.”

Assisi was founded in 2020 by Peter Mangion, Managing Director of the company, in partnership with Harwood Capital Management. According to the company, its acquisition of Pet Munchies complements its existing portfolio of pet care brands, which includes Holling, Hi-Life and recently acquired Maced Sp. zoo.

“We are delighted that Suzanne has entrusted Assisi Pet Munchies and we look forward to welcoming Suzanne and her team to our growing business,” said Mangion. “Under Suzanne’s leadership, the Pet Munchies team has done a tremendous job building the brand to where it is today and we are very excited to add these people, as well as the brand itself, to our existing structure.We believe that Pet Munchies has enormous potential for growth in the UK and European markets and we look forward to contributing to that growth in the very near future.

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