Samsung Displays Power Petco’s Latest Immersive Pet Care Center Concept, Perfecting the Omnichannel Pet Health and Wellness Ecosystem

Samsung is playing a vital role in Petco’s pet care center in San Marcos, Calif., with a new pet care center concept that is a physical manifestation of the omnichannel health and wellness ecosystem. – to be Petco pets. From integrated check-in for veterinary services and grooming to dedicated areas for BOPUS and curbside order collection, this location offers maximum convenience for pets and their parents.

Samsung is helping bring Petco’s vision for the future of pet retail to life with vivid LED videos and interactive displays that connect the physical and digital world.

Petco’s recently reopened location in San Marcos, CA offers a connected omnichannel experience for pet health and wellness.

Petco’s vision for pet care

From high-quality nutrition to affordable veterinary care, pet owners want nothing but the best to ensure their beloved companions live long, healthy and happy lives. Petco has been pioneering new standards in pet care for over 55 years and is dedicated to improving the lives of pets, pet parents and their own Petco partners (employees).


With the changing needs of customers and pets in mind, Petco has undergone a transformation over the past few years, beginning as a traditional retailer to becoming a 360-degree omnichannel partner for health and wellness. to be pets. Petco’s San Marcos Pet Care Center embodies this growth and vision for the modern pet care center experience. As customers discover when they walk into the Petco Pet Care Center, it’s more than just a place for kibble and catnip; it’s a one-stop destination for all pet care needs with seamless digital integration and convenient “Petco & GO” ways to purchase, including online purchase, in-store pickup, curbside pickup and same day delivery.

The San Marcos Petco Pet Care Center Experience

More than ever, pet owners are looking for and are willing to spend on products and services that will benefit the well-being of their pets. They are looking for convenient access to veterinary care, nutritious food, quality grooming and more. Petco’s animal care centers, including the latest San Marcos location, have it all.

In the redeveloped location, a full-service veterinary hospital offers comprehensive care, from routine checkups to emergency surgeries. Grooming and self-washing stations are also available so pet owners can make sure their pets are feeling good. There are even on-site dog training classes and pet adoption services.

The San Marcos location includes a full-service veterinary hospital, grooming services, self-wash stations, on-site dog training classes, and pet adoption services.

With such an innovative model, Petco wanted equally innovative digital technologies to connect these different services and inspire customers to explore, engage and buy – and so turned to Samsung. Together, Samsung and Petco deliver a data-enriched digital experience centered around pet health.

Within the San Marcos site, various Samsung solutions come together to create this immersive experience and vibrant digital ecosystem.

  • High impact LED video walls: When pet parents walk into the Petco Pet Care Center, they are immediately struck by the high contrast and precision quality of the large Samsung display. LED video wall backdrop against natural wood elements of location interior. There are also video walls with relevant content that matches each section. Beautifully detailed, video walls create excitement and high-impact viewing with brand promotions for shoppers.

Samsung LED video walls deliver bright, high-contrast picture quality with content that excites and engages pet parents.
  • Interactive displays inform shoppers with engaging nutritional content: Prioritizing pet nutrition, Petco has stocked a wide range of fresh, frozen and packaged foods, as well as vitamins and supplements for pets of all types. Samsung 55” interactive screens in the food aisle offer shoppers an intuitive and engaging way to learn more about the nutritional value of their pet food products. Customers can get product recommendations and order products themselves to buy on the bright and responsive screens, similar to shopping online.

Samsung’s 55-inch interactive displays make it easy and fun for pet owners to browse, search and order products, just like shopping online.
  • Smart content and connected displays powered by Samsung excite customers with unique experiences:

Samsung MagicINFO The software gives Petco full dynamic control of all content in the location’s display ecosystem. MagicINFO is an intelligent software platform that uses traffic and engagement metrics to amplify the power of displays and deploy engaging content. Petco can intelligently update its displays with meaningful offers based on time of day, weather, current foot traffic, inventory, or special events. By leveraging sales data with MagicINFO, Petco understands what content resonates with pet parents and can make real-time changes to maximize engagement and ROI.

With MagicINFO, Petco intelligently manages and updates the content in its display ecosystem and can easily understand which content delivers the maximum return.

“Petco’s Pet Care Center in San Marcos not only represents the future of the retail pet market, but the future of pet care as well,” said Parrish Chapman, Director of Enterprise Sales, Samsung. “The location offers everything a pet parent could need under one roof. You can get an annual vet exam, do a quick wash, or grab a treat. The best part is that it’s a fully connected experience from the first screen you see to the moment you checkout. As a dog parent myself, knowing that Petco cares about my dog’s health and well-being creates a personal connection to the location and brand loyalty.

Parrish’s dog, Bailey, enjoys a doggy day at the San Marcos location.

This new concept Petco Pet Care Center is a true testing and learning lab – a place to test and try new things quickly, learn from their performance, and leverage those learnings through physical footprint. wider. Customer feedback on the new store concept has been overwhelmingly positive so far. Samsung looks forward to continuing to play a key role in Petco’s journey to redefine the customer experience and the future of retail.