The Pet Supplies Plus float joins the American Thanksgiving Parade in Detroit

The American Thanksgiving Parade in Detroit next month is expected to feature a furrier addition.

When the 96th Procession presented by Gardner White returns on November 24, Pet Supplies Plus launches its first parade float.

Officials unveiled “Let the Pets Play On!” Monday.

Designed and built by the artists of Parade Company, the piece features a 12-foot-tall Great Dane as well as a member of the Pet Supplies Plus team with a white umbrella cockatoo, Phoebe, the “Chief Bird”, riding her shoulder raising 25 feet; and replica toys found in company stores, representatives said in a statement.

It also has the distinction of being the first float in the parade’s history to have three television screens used to animate aquariums and small animal habitats.

“We are proud to welcome Pet Supplies Plus to The Parade Company family,” said Tony Michaels, President and CEO of The Parade Company. “As a Michigan-based company, Pet Supplies Plus is a household name and a big part of our community. It will be a pleasure to see their beautiful float floating down Woodward Avenue on Thanksgiving morning.”

Launched in Redford Township in 1988 and based in Livonia, Pet Supplies Plus is the nation’s largest independent pet store, with more than 630 locations in 40 states, according to the release.

Parade Company President and CEO Tony Michaels, left, and Pet Supplies Plus CFO Dan McNamara pose for a photo during the press event featuring the Pet Supplies Plus Parade Float at The Parade Company in Detroit on October 24, 2022.

At the unveiling on Monday, the company hosted a pet adoption event featuring the Friends of Detroit Animal Care and Control, highlighting their local shelters and rescue efforts. “The city of Detroit is our home, and the relationships and partnerships we’ve been able to establish and create with organizations like The Parade Company are extremely valuable to us,” said Emily Lange, Social Media Marketing Manager, Pet Supplies. More. “Being a part of such an amazing tradition not only in Detroit but across the country is so important to us here at Pet Supplies Plus and we are so excited for the community and our neighbors to see our new ‘Let the Pets Play’ We “float around and can’t wait for the big day!” The parade was themed “Our Great City! Detroit!!” launches at 10 a.m. on Thanksgiving Day and airs on WDIV-TV (channel 4) for approximately two hours. It also airs in over 185 television markets nationwide.

Parade shows also air on 760 WJR’s Paul W. Smith and Audacy WOMC 104.3.